OKR example
Optimize app store visibility for higher organic downloads
Objective
Increase app store visibility for higher organic downloads
- Implement at least 2 targeted ASO strategies to improve discoverability
- Increase keyword ranking positions to top 20 in relevant categories
- Improve average rating to at least 4 stars with a minimum of 100 ratings
More objectives and key results
Increase app store visibility for higher organic downloads
- Increase app page conversion rate to at least 30% through A/B testing