Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Product Value OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Value to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Product Value OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Product Value OKRs examples
We've added many examples of Product Value Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to maximize perceived value across all customer profiles
ObjectiveMaximize perceived value across all customer profiles
KRDecrease customer complaints regarding value by 15%
Offer periodic special promotions or discounts- Enhance team's communication and customer service skills
- Implement customer feedback loops for continuous product improvements
- KRAchieve 20% increase in positive feedback on customer value perception survey
- Implement comprehensive employee customer service training
- Streamline after-sales service response times
- Enhance product quality based on customer recommendations
- KRImprove product utility scores by 25% in our customer profiling analysis
- Implement changes and reassess product utility scores
- Analyze survey results, identify needed improvements
- Conduct customer surveys for feedback on product utility
OKRs to enhance product value and user discovery speed
- ObjectiveEnhance product value and user discovery speed
- KRIncrease customer satisfaction rate by 20% through product enhancements
- Conduct regular quality checks for product enhancements
- Implement customer feedback into product improvement plans
- Train customer service to address product-related queries effectively
- KRIncrease product conversion rate by 10% through user-centric design improvements
- Research market trends and consumer preferences in product design
- Implement design changes based on research data
- Test and analyze results for design improvements
- KRLower average time-to-value for new users by 15% with improved onboarding process
- Implement a well-structured induction program for new users
- Create engaging, user-friendly tutorial videos for swift learning
- Simplify the initial login process for user convenience
OKRs to increase value proposition for a staff training videogame development company
- ObjectiveIncrease value proposition for a staff training videogame development company
- KRIncrease revenue from sales of training videogames by 15%
- Enhance product features and user experience to boost customer satisfaction and loyalty
- Develop partnerships with industry influencers or organizations to expand sales reach
- Improve marketing strategies to create greater awareness and interest in training videogames
- Analyze current market trends and identify target audience for training videogames
- KRIncrease customer satisfaction rating for training videogames by 10%
- Implement gamification elements to increase engagement and enjoyment
- Conduct regular surveys to gather feedback and address customer concerns efficiently
- Improve gameplay mechanics based on customer feedback
- Enhance customer support response time and effectiveness
- KRDevelop and launch at least 2 new interactive and engaging staff training videogames
- Design and develop user-friendly interfaces for seamless gameplay experience
- Test and debug the games thoroughly to ensure optimal performance and functionality
- Research and identify suitable game development platforms and tools
- Collaborate with subject matter experts to create engaging content for the games
- KRIncrease client retention rate by 20% through effective value proposition communication
- Conduct a comprehensive market research on clients' needs and preferences
- Implement regular client feedback surveys to continuously improve value proposition alignment
- Train all sales and customer service teams on effective value proposition communication
- Develop clear and concise value proposition statements for each target client segment
OKRs to amplify our brand's unique value and differentiate from competitors
- ObjectiveAmplify our brand's unique value and differentiate from competitors
- KREnhance product features derived from USPs, resulting in a 10% rise in sales
- Monitor sales increase post-enhancements
- Identify and analyse unique selling points (USPs) of our product
- Implement enhancements based on researched USPs
- KRImplement customer feedback system to improve product/service differentiation by 20%
- Collaborate with IT team for system development and deployment
- Identify needed features for a comprehensive customer feedback system
- Train staff on how to properly utilise and interpret feedback data
- KRDevelop and launch a value-focused marketing campaign targeting 15% increase in brand awareness
- Identify key brand values to emphasize in campaign messaging
- Design and produce value-focused marketing materials
- Execute marketing campaign through various channels for optimal reach
Product Value OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Product Value OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Product Value OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost SDR's quota attainment through personalized training
- OKRs to boost the income of the flight training academy
- OKRs to improve employee engagement across the organization
- OKRs to enhance English skills by reading more books
- OKRs to enhance efficiency using development platform
- OKRs to enhance overall client satisfaction and relationship