3 customisable OKR examples for Product Value

What are Product Value OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Value to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Value OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Product Value OKRs examples

We've added many examples of Product Value Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to maximize perceived value across all customer profiles

  • ObjectiveMaximize perceived value across all customer profiles
  • Key ResultDecrease customer complaints regarding value by 15%
  • TaskOffer periodic special promotions or discounts
  • TaskEnhance team's communication and customer service skills
  • TaskImplement customer feedback loops for continuous product improvements
  • Key ResultAchieve 20% increase in positive feedback on customer value perception survey
  • TaskImplement comprehensive employee customer service training
  • TaskStreamline after-sales service response times
  • TaskEnhance product quality based on customer recommendations
  • Key ResultImprove product utility scores by 25% in our customer profiling analysis
  • TaskImplement changes and reassess product utility scores
  • TaskAnalyze survey results, identify needed improvements
  • TaskConduct customer surveys for feedback on product utility

2OKRs to enhance product value and user discovery speed

  • ObjectiveEnhance product value and user discovery speed
  • Key ResultIncrease customer satisfaction rate by 20% through product enhancements
  • TaskConduct regular quality checks for product enhancements
  • TaskImplement customer feedback into product improvement plans
  • TaskTrain customer service to address product-related queries effectively
  • Key ResultIncrease product conversion rate by 10% through user-centric design improvements
  • TaskResearch market trends and consumer preferences in product design
  • TaskImplement design changes based on research data
  • TaskTest and analyze results for design improvements
  • Key ResultLower average time-to-value for new users by 15% with improved onboarding process
  • TaskImplement a well-structured induction program for new users
  • TaskCreate engaging, user-friendly tutorial videos for swift learning
  • TaskSimplify the initial login process for user convenience

3OKRs to increase value proposition for a staff training videogame development company

  • ObjectiveIncrease value proposition for a staff training videogame development company
  • Key ResultIncrease revenue from sales of training videogames by 15%
  • TaskEnhance product features and user experience to boost customer satisfaction and loyalty
  • TaskDevelop partnerships with industry influencers or organizations to expand sales reach
  • TaskImprove marketing strategies to create greater awareness and interest in training videogames
  • TaskAnalyze current market trends and identify target audience for training videogames
  • Key ResultIncrease customer satisfaction rating for training videogames by 10%
  • TaskImplement gamification elements to increase engagement and enjoyment
  • TaskConduct regular surveys to gather feedback and address customer concerns efficiently
  • TaskImprove gameplay mechanics based on customer feedback
  • TaskEnhance customer support response time and effectiveness
  • Key ResultDevelop and launch at least 2 new interactive and engaging staff training videogames
  • TaskDesign and develop user-friendly interfaces for seamless gameplay experience
  • TaskTest and debug the games thoroughly to ensure optimal performance and functionality
  • TaskResearch and identify suitable game development platforms and tools
  • TaskCollaborate with subject matter experts to create engaging content for the games
  • Key ResultIncrease client retention rate by 20% through effective value proposition communication
  • TaskConduct a comprehensive market research on clients' needs and preferences
  • TaskImplement regular client feedback surveys to continuously improve value proposition alignment
  • TaskTrain all sales and customer service teams on effective value proposition communication
  • TaskDevelop clear and concise value proposition statements for each target client segment

Product Value OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Product Value OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Value OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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