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HR & People OKR example

Enhance employer brand to attract top-notch talent

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTHR & People OKRs
OBJECTIVE

Enhance employer brand to attract top-notch talent

  1. KR 1

    Launch an engaging employee advocacy program resulting in 20% participation

  2. KR 2

    Increase inbound applications by 30% through enhanced brand visibility initiatives

  3. KR 3

    Boost Glassdoor rating by 15% with targeted positive employer branding strategies

Ideas to get you moving
  • Develop engaging and relevant program content
  • Measure participation and bolster program accordingly
  • Implement strategic communication and promotion
  • Create engaging, authentic employer branding content for social media platforms
  • Encourage satisfied employees to leave positive reviews on Glassdoor
  • Improve internal communication regarding company accomplishments and positive news
Example targets. Adapt to your baseline before you start.

About this template

This OKR focuses on enhancing the employer brand to attract top level talent. One objective is to launch an engaging employee advocacy program aiming for 20% participation. The implementation involves the development of engaging content, continuously measure participation and improve program per feedback, and implementing strategic communication and promotion methods.

Another objective is to increase inbound applications by 30% through improved brand visibility. This goal does not seem to have any listed specific initiatives, implying the focus is on an overall amplification of employer brand visibility.

The third objective is to boost the company's Glassdoor rating by 15%. To achieve this, the initiatives listed include creating engaging employer branding content for social media platforms, encouraging satisfied employees to leave positive reviews on Glassdoor, and improving internal communication about company accomplishments and positive news.

Overall, the OKR aims at enhancing the company's image to attract high-quality prospective employees. The initiatives indicate a comprehensive approach to achieving said goal, involving internal improvements, strategic communication, and leveraging social platforms.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Enhance employer brand to attract top-notch talent
objectives:
- title: Enhance employer brand to attract top-notch talent
  outcomes:
  - title: Launch an engaging employee advocacy program resulting in 20% participation
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Develop engaging and relevant program content
    - title: Measure participation and bolster program accordingly
    - title: Implement strategic communication and promotion
  - title: Increase inbound applications by 30% through enhanced brand visibility
      initiatives
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Boost Glassdoor rating by 15% with targeted positive employer branding
      strategies
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Create engaging, authentic employer branding content for social media
        platforms
    - title: Encourage satisfied employees to leave positive reviews on Glassdoor
    - title: Improve internal communication regarding company accomplishments and
        positive news
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