10 OKR examples for Sales & Marketing Team

What are Sales & Marketing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales & Marketing Team to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales & Marketing Team OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Sales & Marketing Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales & Marketing Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to enhance Salesforce Lead and Pipeline Management

2. OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)

3. OKRs to implement strategies to enhance sustainable revenue growth

4. OKRs to enhance client relations through first art refusals' follow-up

5. OKRs to boost client insurance adoption rate by 50%

6. OKRs to improve Braze comprehension to boost confidence when presenting to potential clients

7. OKRs to achieve exceptional sales performance as a Hotel Sales Director

8. OKRs to develop an encompassing sales program to boost teams' target attainment

9. OKRs to increase revenue through improved sales performance at WhirlSpot

10. OKRs to enhance proficiency in answering sales pitches

Sales & Marketing Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales & Marketing Team OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales & Marketing Team OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost employees' mastery in top five key competencies
  employee-developmentcompetency-traininghuman-resource-managertraining-and-development-managerhuman-resource-teamtraining-and-development-team
• OKRs to enhance accuracy of AI bot through quarterly FAQ updates
  ai-bot-accuracyfaq-improvementsai-bot-operatorfaq-managercustomer-service-teamartificial-intelligence-team
• OKRs to develop a deep and meaningful relationship with her
  relationship-buildingtrust-developmentrelationship-managerproject-managerrelationship-management-teamproject-management-team
• OKRs to implement new punch methods across all locations
  employee-trainingpunch-error-reductiontraining-managerhr-managerhuman-resourcestraining-team
• OKRs to enhance skills and competencies as a Scrum Master and Agile coach
  agile-methodologiesscrum-master-skillsscrum-masteragile-coachscrum-teamjunior-team-members
• OKRs to successfully pass all my classes including English
  study-strategiescourse-achievementstudentclass-participantstudy-groupclass-group