2 customisable OKR examples for Consulting Business

What are Consulting Business OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Consulting Business to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Consulting Business OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Use our free OKR generator
Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Consulting Business OKRs examples

You will find in the next section many different Consulting Business Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to establish a consulting business

Establish a consulting business
Attain a net profit margin of 25% or higher
Increase sales revenue through targeted marketing campaigns and customer acquisition strategies
Analyze pricing structures and adjust product or service pricing to maximize profitability
Streamline business operations to reduce overhead costs and improve efficiency
Implement cost-cutting measures and negotiate better supplier contracts to boost net profit margin
Develop and implement a marketing strategy to generate consistent leads
Implement email marketing campaigns to nurture leads and drive conversions
Create engaging content and optimize website for search engine visibility
Conduct market research to identify target audience and their preferences
Utilize social media platforms to reach and engage with potential leads
Secure at least 3 clients within the target industry
Develop a compelling value proposition to effectively pitch to potential clients
Identify potential clients within the target industry through market research
Offer a limited-time discount or incentive to encourage clients to sign up
Reach out to potential clients through personalized emails or phone calls
Achieve a 90% satisfaction rate in client feedback surveys
Streamline survey process for clients
Implement necessary changes based on client feedback to improve overall satisfaction
Identify and address common issues highlighted in client feedback
Actively seek feedback from clients through various channels

Implement this OKR

2. OKRs to increase revenue in my AI consulting service business

Increase revenue in my AI consulting service business
Increase the number of new clients by 20%
Improve online marketing efforts to enhance client reach and conversion rates
Utilize social media platforms to promote services and attract potential clients
Enhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
Implement referral programs to encourage existing clients to refer new ones
Decrease customer churn rate by 10%
Improve onboarding process to enhance customer experience and minimize confusion or frustration
Offer personalized incentives or discounts based on customer preferences and behavior
Implement proactive communication strategies to address customer concerns and provide timely support
Conduct regular customer feedback surveys to identify pain points and areas for improvement
Increase the average contract value by 15%
Upsell existing customers with higher-value product or service options
Offer bundled packages or add-ons to increase the overall value of each contract
Provide personalized and relevant recommendations to drive customers towards premium offerings
Implement targeted pricing strategies to encourage customers to upgrade their purchases
Launch two new AI consulting service packages to attract new customers
Develop and design the two new AI consulting service packages with clear pricing and deliverables
Conduct market research to identify niches and determine their specific AI consulting needs
Create a comprehensive marketing strategy to promote the new AI consulting service packages
Launch the new AI consulting service packages through various digital channels and platforms

revenue-increase customer-churn digital-marketing-manager customer-experience-manager marketing-team customer-service-team

Implement this OKR

Consulting Business OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Consulting Business OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Consulting Business OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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