A starting point for clearer priorities and measurable progress. Make the targets your own.
Secure five published interviews on industry websites
Co-publish a thought leadership white paper with leading analyst
Increase the number of shared blogs across platforms by 25%
Boost blog subscribers by 30%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
2 objectives · 4 key results
Example targets. Adapt to your baseline before you start.---
title: Generate significant growth through Content Marketing
objectives:
- title: Increase brand awareness through engagement with industry thought leaders
outcomes:
- title: Secure five published interviews on industry websites
from: 0.0
to: 5.0
score_format: _number_ interviews
initiatives: []
- title: Co-publish a thought leadership white paper with leading analyst
from: 0.0
to: 1.0
score_format: _number_ white paper
initiatives: []
- title: Improve blog readership
outcomes:
- title: Increase the number of shared blogs across platforms by 25%
from: 30.0
to: 37.0
score_format: _number_ posts shared/week
initiatives:
- title: Identify CTA sharing placements on all websites
- title: Boost blog subscribers by 30%
from: 7400.0
to: 9600.0
score_format: _number_ subscribers
initiatives: []
Enhance discipline attendance and turnaround time (TAT)
Conduct comprehensive competitive analysis with SEMrush
Increase revenue through strategic account management