A starting point for clearer priorities and measurable progress. Make the targets your own.
Identify and fix all broken links
Add meta description and titles to 100% of website pages
Reduce load time of pages to be under 1s
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Optimize SEO readiness
objectives:
- title: Significantly improve our SEO performance
outcomes:
- title: Identify and fix all broken links
from: 0.0
to: 50.0
score_format: _number_ links fixed
initiatives: []
- title: Add meta description and titles to 100% of website pages
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify missing pages via Ahrefs
- title: Create project page to track completion
- title: Reduce load time of pages to be under 1s
from: 4.3
to: 1.0
score_format: _number_s
initiatives:
- title: Cache website content for faster loading times
Become the #1 online resource for the problem we solve
Achieve a steady freelance income via tea ceremonies
Increase the acquisition of new clients