OKR template to boost engagement levels of current supporters

The primary goal reflected in this OKR is enhancing the engagement levels of existing followers. This objective essentially revolves around three significant outcomes. The first outcome focuses on expanding the response rate from loyalty programme members by an impressive 15%. The central initiatives aimed at fulfilling this outcome encompass implementing tailored email campaigns targeted at members, introducing hassle-free processes for feedback response, and revealing exclusive perks for active participants.

The second anticipated outcome is an upswing in monthly supporter communications by an impressive 25%. Developing customized content for regular email newsletters, organizing weekly online Q&A sessions, and introducing a meaningful reward program for loyal supporters are the three initiatives aimed at this outcome. These strategies aim to foster more substantial relationships with supporters and maintain their continued support.

The third objective identified in the OKR is rolling out ten unique interactive challenges to boost supporter involvement. The initiatives devoted to achieving this output consist of planning and executing an online promotion plan, designing ten challenge ideas, and creating relevant content and material for each challenge. These activities are targeted at ensuring not just the quantity, but the quality of engagement from supporters.

In sum, this OKR is a comprehensive engagement strategy, characterized by personalized outreach, active communication platforms, rewarding loyalty, and promoting active participation through interactive challenges. It strives to not merely retain current supporters, but ideally, convert them into active participants and ambassadors for your cause or brand.