3 customisable OKR examples for Shopify

What are Shopify OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Shopify to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Shopify OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Shopify OKRs examples

You will find in the next section many different Shopify Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to expand expertise and productivity as a Shopify theme developer

  • ObjectiveExpand expertise and productivity as a Shopify theme developer
  • Key ResultIncrease client satisfaction rates by 20% through improved theme functionality and design
  • TaskSolicit client feedback for actionable insights on theme enhancements
  • TaskRevamp website themes for enhanced visual appeal and functionality
  • TaskConduct usability tests to identify potential design improvements
  • Key ResultDevelop and successfully deploy three new Shopify themes
  • TaskResearch and design three unique layouts for the new Shopify themes
  • TaskSuccessfully deploy each new theme on Shopify's platform
  • TaskImplement and thoroughly test coding for each theme
  • Key ResultObtain advanced certification in Shopify theme development within the quarter
  • TaskTake and pass the certification exam
  • TaskRegister and complete chosen certification course
  • TaskIdentify relevant Shopify theme development certification courses

2OKRs to enhance skills to become a proficient Shopify app developer

  • ObjectiveEnhance skills to become a proficient Shopify app developer
  • Key ResultDevelop and publish two new Shopify apps with user ratings above 4.5
  • TaskDesign, build, and test two unique Shopify apps
  • TaskLaunch a marketing campaign to encourage high user ratings and feedback
  • TaskResearch popular Shopify apps and identify areas for improvement
  • Key ResultComplete an advanced Shopify app development course with at least 90% score
  • TaskStrive to obtain at least a 90% score on all tests
  • TaskRegister for an advanced Shopify app development course
  • TaskConsistently study course materials to master the subject
  • Key ResultResolve 95% of identified issues in existing apps within 48 hours
  • TaskPrioritize urgent issues that currently affect app functionality
  • TaskAllocate sufficient resources for timely resolution
  • TaskEstablish a rigorous follow-up process post-resolution

3OKRs to successfully launch an online POD store on Shopify using Printify

  • ObjectiveSuccessfully launch an online POD store on Shopify using Printify
  • Key ResultChoose and customize an attractive Shopify theme for the POD store by week 2
  • TaskPurchase and install the chosen Shopify theme
  • TaskCustomize the selected theme to match the store's branding
  • TaskResearch and select a suitable Shopify theme for the POD store
  • Key ResultAdd at least 50 unique Printify products to the store by week 4
  • TaskResearch and select 50 unique Printify products for store inventory
  • TaskInput product details into the store management system
  • TaskSchedule product launches for each item before week 4
  • Key ResultAchieve initial sales target of 100 units sold by week 8
  • TaskInitiate an aggressive advertising campaign via social media
  • TaskDevelop and implement a comprehensive sales strategy
  • TaskConduct regular follow-ups with potential clients

Shopify OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Shopify OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Shopify OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav