A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase customer base by 20% to improve the recurring revenue
Reduce customer churn by 10% to maintain existing revenue streams
Upsell additional features to 15% of customers to increase overall revenue
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Customer success & support OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Achieve 5k monthly revenue in SaaS
objectives:
- title: Achieve 5k monthly revenue in SaaS
outcomes:
- title: Increase customer base by 20% to improve the recurring revenue
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Launch new product lines to broadened market appeal
- title: Develop referral incentives to motivate existing customers
- title: Implement targeted marketing campaigns to attract new customers
- title: Reduce customer churn by 10% to maintain existing revenue streams
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement a customer loyalty program to reward repeat customers
- title: Conduct regular customer satisfaction surveys
- title: Improve customer service response times
- title: Upsell additional features to 15% of customers to increase overall revenue
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop and execute a targeted marketing plan
- title: Train sales team on effective upselling techniques
- title: Identify customers with high potential for upselling
Boost business revenue by 100 dollars
Boost the sales pipeline in Portugal
Increase user revenue and reduce churn rate