Sales OKR example

Turn more meetings into opportunities

Make SDR meetings convert into real pipeline.

Suggested timeframe: Set with your team1 objective · 3 key results

YOUR STARTING POINTSales OKRs

OBJECTIVE

Make SDR meetings convert into real pipeline

KR 1
Increase meeting-to-opportunity conversion from 30% to 45%
KR 2
Raise show rate for booked meetings from 65% to 85%
KR 3
Get account executives to accept 90% of SDR-passed meetings, up from 70%

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

SDRs book meetings but few become real opportunities. Agree on qualification criteria with AEs first.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Turn more meetings into opportunities
objectives:
  - title: Make SDR meetings convert into real pipeline
    outcomes:
      - title: Increase meeting-to-opportunity conversion from 30% to 45%
        initiatives: []
      - title: Raise show rate for booked meetings from 65% to 85%
        initiatives: []
      - title: >-
          Get account executives to accept 90% of SDR-passed meetings, up from
          70%
        initiatives: []

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