Sales OKR example

Win more of the deals we work

Raise win rate on qualified opportunities.

Suggested timeframe: Set with your team1 objective · 3 key results

YOUR STARTING POINTSales OKRs

OBJECTIVE

Raise win rate on qualified opportunities

KR 1
Increase win rate from 20% to 28%
KR 2
Get mutual action plans on 80% of late-stage deals, up from 25%
KR 3
Reduce deals lost to 'no decision' from 40% to 25% of losses

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

Pipeline is healthy but too few deals close. Review recent losses before choosing key results.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Win more of the deals we work
objectives:
  - title: Raise win rate on qualified opportunities
    outcomes:
      - title: Increase win rate from 20% to 28%
        initiatives: []
      - title: Get mutual action plans on 80% of late-stage deals, up from 25%
        initiatives: []
      - title: Reduce deals lost to 'no decision' from 40% to 25% of losses
        initiatives: []

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