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Sales OKR example

Break into enterprise accounts

Land the first repeatable enterprise deals.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTSales OKRs
OBJECTIVE

Land our first repeatable enterprise deals

  1. KR 1

    Close 5 enterprise deals over $50k ARR, up from 1

  2. KR 2

    Build $1.5M in enterprise pipeline, up from $400k

  3. KR 3

    Pass security review on 100% of enterprise deals that reach that stage

Example targets. Adapt to your baseline before you start.
USE THIS WHEN

You're moving upmarket from SMB or mid-market.

KPIs to watch alongside this OKR

Keep these measures in view as you review progress.

  • Enterprise deals closed
  • Enterprise pipeline
  • Security review pass rate
Explore related KPIs

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Break into enterprise accounts
objectives:
  - title: Land our first repeatable enterprise deals
    outcomes:
      - title: Close 5 enterprise deals over $50k ARR, up from 1
        initiatives: []
      - title: Build $1.5M in enterprise pipeline, up from $400k
        initiatives: []
      - title: Pass security review on 100% of enterprise deals that reach that stage
        initiatives: []
KEEP EXPLORING

More examples to explore.

Explore the collection
Pipeline

Build a pipeline that covers the target

Start every quarter with enough pipeline to hit the number.

Objective

Start every quarter with enough pipeline to hit the number

  1. Increase pipeline coverage at quarter start from 2x to 3.5x of target
  2. Grow qualified opportunities created from 80 to 130 per month
  3. Raise rep-sourced pipeline from 25% to 40% of total
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Pipeline

Turn more meetings into opportunities

Make SDR meetings convert into real pipeline.

Objective

Make SDR meetings convert into real pipeline

  1. Increase meeting-to-opportunity conversion from 30% to 45%
  2. Raise show rate for booked meetings from 65% to 85%
  3. Get account executives to accept 90% of SDR-passed meetings, up from 70%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Conversion

Win more of the deals we work

Raise win rate on qualified opportunities.

Objective

Raise win rate on qualified opportunities

  1. Increase win rate from 20% to 28%
  2. Get mutual action plans on 80% of late-stage deals, up from 25%
  3. Reduce deals lost to 'no decision' from 40% to 25% of losses
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account