74 worked strategy examples, each with priorities, measurable outcomes and initiatives.
A strategic plan sets out where an organization is heading over the next three to five years, the few priorities that will get it there, and how progress will be measured.
A strategic plan example is a finished plan for a specific organization, showing the diagnosis, the choices made and the measures used to track them.
A corporate strategy decides which businesses a group should own, how capital is divided between them, and what the center does to make each one stronger.
A business strategy explains how one company will compete: which customers it serves, what it offers them, and why it will win against the alternatives.
A growth strategy names the markets, products and channels a business will rely on to grow, and the numbers that show whether each bet is working.
A 5 year strategic plan sets the few long-range priorities an organization will fund and the yearly milestones that show whether those priorities are on track.
A nonprofit strategic plan sets out how an organization will advance its mission over the next three to five years, which programs it will grow or end, and how the work will be paid for.
A balanced scorecard translates a strategy into a small set of objectives and measures across four perspectives: financial, customer, internal process, and learning and growth.
A strategy map is a one-page diagram that shows how an organization's objectives connect, from the people and technology at the base to the financial or mission result at the top.
A marketing strategy names the customers a business most wants to win, how it wants to be understood by them, and where the budget goes to turn that attention into revenue.
A content strategy sets out who your content is for, the topics you want to be known for, and how each piece is produced, distributed and measured.
A content marketing strategy explains how published content will attract a defined group of buyers and move them, stage by stage, toward becoming customers.
A social media strategy sets out which platforms a brand will use, what it will publish on each, how it will respond to its community and how that activity supports business goals.
An SEO strategy sets out which searches a site should be found for and the technical, content and authority work needed to rank for them.
A digital marketing strategy coordinates search, paid media, email, social and the website around one audience and one set of commercial goals.
An email marketing strategy sets out who is on the list, which campaigns and automated flows each group receives, and how the list is grown and kept healthy.
A brand strategy sets out what a brand stands for, who it is for, and how it should look, sound and behave so that people choose it over the alternatives.
A product marketing strategy sets out who a product is for, how it is positioned against the alternatives, how it is priced and packaged, and how sales and marketing will take it to buyers.
A go-to-market strategy sets out how a product reaches its customers: the target market, the value proposition, pricing, the routes to market and the phases of the launch.
An account-based marketing strategy sets out which named accounts marketing and sales will pursue together, how those accounts are tiered, who in each must be reached, and the coordinated plays used to reach them.
A PPC strategy sets how paid search and paid social budget is spent: which campaigns run, who they target, what counts as a conversion and the cost per result the account must hit.
An event marketing strategy decides which events a business hosts or attends, what each one must deliver, how the budget is divided and how leads are followed up afterwards.
A PR strategy sets out the story an organization wants told, the audiences and outlets that matter, who speaks for it and how coverage will be earned and defended over the year.
A communication strategy defines what an organization needs its audiences to know, feel and do, and the messages, channels and timing that will get them there.
