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Discovery OKRs

Discovery OKR examples and templates

A clear focus. Measurable progress.

Explore discovery OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 3 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good discovery OKR?

A good discovery OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

3 matching templates

Discovery

Find product-market fit for a new product

Prove a new product solves a problem people will pay for.

Objective

Prove our new product solves a problem people pay for

  1. Reach 40% of active users saying they'd be very disappointed without it, up from 18%
  2. Convert 25 design partners into paying customers, up from 0
  3. Hit 50% month-2 retention for new accounts, up from 30%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Discovery

Make discovery a weekly habit

Base roadmap decisions on regular customer evidence.

Objective

Base roadmap decisions on regular customer evidence

  1. Hold at least 3 customer conversations per product manager per week, up from 1
  2. Back 80% of new roadmap items with documented customer evidence, up from 30%
  3. Run 6 experiments that test riskiest assumptions before building, up from 1
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Discovery

Cut the time from idea to customer feedback

Learn faster by shipping smaller, testable bets.

Objective

Learn faster by shipping smaller, testable bets

  1. Reduce median time from idea to first customer feedback from 6 weeks to 2 weeks
  2. Ship 70% of new work behind feature flags to a beta group first, up from 20%
  3. Kill or pivot 3 bets early based on beta results
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use discovery OKRs

How to use these templates

Choose the discovery outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs
KEEP EXPLORING

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product teamOKR examples and templates