/templatesStart free
Browse all functions
Demand Generation OKRs

Demand Generation OKR examples and templates

A clear focus. Measurable progress.

Explore demand generation OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 4 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good demand generation OKR?

A good demand generation OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

4 matching templates

Demand generation

Turn content into qualified pipeline

Build a lead magnet that attracts the right people and starts useful sales conversations.

Objective

Make our lead magnet a reliable source of qualified pipeline

  1. Increase monthly qualified leads from the lead magnet from 40 to 70
  2. Improve landing-page visitor-to-download conversion from 8% to 12%
  3. Increase the share of leads accepted by Sales from 35% to 50%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Demand generation

Launch into a new market

Prove there's real demand in a new region or segment before scaling spend.

Objective

Build a steady source of pipeline in our new market within two quarters

  1. Generate 60 qualified opportunities from the new market, up from 0
  2. Reach a 20% meeting-to-opportunity rate on new-market leads
  3. Close the first 5 paying customers in the new market
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Demand generation

Turn social into a pipeline channel

Make social media start real conversations with buyers, not just collect impressions.

Objective

Make social media drive conversations, not just impressions

  1. Increase signups and demo requests attributed to social from 30 to 75 per month
  2. Grow engagement rate on company and team posts from 1.5% to 3%
  3. Get 15 employees posting at least twice a month, up from 4
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Demand generation

Get real pipeline from events and webinars

Make every event earn back what it costs.

Objective

Make every event pay for itself in pipeline

  1. Raise event-sourced pipeline from $200k to $450k per quarter
  2. Increase webinar attendee-to-meeting conversion from 4% to 10%
  3. Follow up with 100% of event leads within 48 hours, up from 55%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use demand generation OKRs

How to use these templates

Choose the demand generation outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs
KEEP EXPLORING

Related OKR topics

Browse all topics
MarketingOKR examples and templates