Become the clear first choice in the market.
Increase competitive win rate from 35% to 50%
Rank in the top 3 on the two main review sites, up from 7th
Grow share of category searches that mention us from 10% to 20%
You compete in a crowded market and want a company goal everyone can rally around.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Company & leadership OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Win our category
objectives:
- title: Become the clear first choice in our market
outcomes:
- title: Increase competitive win rate from 35% to 50%
initiatives: []
- title: Rank in the top 3 on the two main review sites, up from 7th
initiatives: []
- title: Grow share of category searches that mention us from 10% to 20%
initiatives: []
Prove a new line can stand on its own.
Prove a new product line can stand on its own
Hit the ARR goal with healthy unit economics.
Hit our ARR goal with healthy unit economics
Align all teams to three company priorities.
Align all teams to three company priorities