Prove a new line can stand on its own.
Reach $500k ARR from the new line, up from $0
Sell the new line to 15% of existing customers
Hit 85% gross retention on new-line customers
The core product is working and you're betting on a second one.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Company & leadership OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Launch a second product line
objectives:
- title: Prove a new product line can stand on its own
outcomes:
- title: Reach $500k ARR from the new line, up from $0
initiatives: []
- title: Sell the new line to 15% of existing customers
initiatives: []
- title: Hit 85% gross retention on new-line customers
initiatives: []
Become the clear first choice in the market.
Become the clear first choice in our market
Hit the ARR goal with healthy unit economics.
Hit our ARR goal with healthy unit economics
Align all teams to three company priorities.
Align all teams to three company priorities