Build a repeatable way to win early customers.
Grow paying customers from 30 to 100
Find one acquisition channel that produces 20 customers a month
Keep CAC under $1,500
Early sales came from your network and you need a channel that scales.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Startups & SaaS OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Land the first 100 paying customers
objectives:
- title: Build a repeatable way to win early customers
outcomes:
- title: Grow paying customers from 30 to 100
initiatives: []
- title: Find one acquisition channel that produces 20 customers a month
initiatives: []
- title: Keep CAC under $1,500
initiatives: []
Hit a steady monthly growth rate.
Hit a steady monthly growth rate
Make the free plan a reliable path to revenue.
Make the free plan a reliable path to revenue
Reach the metrics a Series A needs.
Reach the metrics a Series A needs