Hit a steady monthly growth rate.
Grow MRR from $80k to $120k
Sustain 10% month-over-month MRR growth for 3 consecutive months
Keep gross MRR churn under 2% per month
You have traction and want a simple, shared growth goal for a small team.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Startups & SaaS OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Grow MRR month over month
objectives:
- title: Hit a steady monthly growth rate
outcomes:
- title: Grow MRR from $80k to $120k
initiatives: []
- title: Sustain 10% month-over-month MRR growth for 3 consecutive months
initiatives: []
- title: Keep gross MRR churn under 2% per month
initiatives: []
Build a repeatable way to win early customers.
Build a repeatable way to win early customers
Make the free plan a reliable path to revenue.
Make the free plan a reliable path to revenue
Reach the metrics a Series A needs.
Reach the metrics a Series A needs