A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase returning customer rates by 15%
Carry out customer satisfaction survey to identify purchasing barriers
Launch a 20% off coupon campaign to promote third orders
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Boost frequency of customer purchases within given timeframes
objectives:
- title: Boost frequency of customer purchases within given timeframes
outcomes:
- title: Increase returning customer rates by 15%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Provide exemplary customer service to increase satisfaction
- title: Send personalized follow-up emails encouraging repeat purchases
- title: Implement a customer loyalty program with exclusive perks
- title: Carry out customer satisfaction survey to identify purchasing barriers
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Create a detailed customer satisfaction survey
- title: Analyze the survey results to identify purchasing barriers
- title: Administer the survey to existing customers
- title: Launch a 20% off coupon campaign to promote third orders
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Design a 20% discount coupon for third orders
- title: Initiate a direct email marketing campaign with the coupon
- title: Identify target customers who have made two purchases
Boost audience loyalty and brand affiliation
Enhance customer loyalty and reduce churn rate
Boost active customers of our B2B SaaS app