OKRs to improve our email Marketing activities

Tability Templates · Published about 2 months ago

  • ObjectiveLaunch a weekly newsletter
  • Key ResultReach a click-through rate of 45% for email newsletters045% CTR
  • Key ResultConvert 15% of newsletter click-through to demo requests015% demo conversions
  • ObjectiveMaximize email marketing efforts
  • Key ResultDrive a 150% increase in webinar registrations through targeted emails80200 webinars attendees/week
  • Key ResultBoost e-book downloads by 25% through an email campaign90112 e-book downloads/week
  • TaskDesign new email templates

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