Find your next good goal.

Objective

Prove customers need us and keep paying

1. Reach 40% of users saying they'd be very disappointed without us, up from 20%
2. Hit 60% month-3 logo retention, up from 40%
3. Get 10 customers referring others without being asked, up from 2

Objective

Build a repeatable way to win early customers

1. Grow paying customers from 30 to 100
2. Find one acquisition channel that produces 20 customers a month
3. Keep CAC under $1,500

Objective

Hit a steady monthly growth rate

1. Grow MRR from $80k to $120k
2. Sustain 10% month-over-month MRR growth for 3 consecutive months
3. Keep gross MRR churn under 2% per month

Objective

Make existing customers grow faster than they leave

1. Increase net revenue retention from 95% to 110%
2. Reduce logo churn from 3% to 1.5% per month
3. Grow expansion MRR from $5k to $12k per month

Objective

Add months of runway without stopping growth

1. Extend runway from 14 to 24 months
2. Reduce monthly net burn from $250k to $160k
3. Keep MRR growth above 6% per month

Objective

Make the free plan a reliable path to revenue

1. Increase free-to-paid conversion from 2% to 4%
2. Get 50% of free signups to the activation milestone, up from 30%
3. Grow self-serve new MRR from $10k to $20k per month

Objective

Fill the key roles that unlock the next phase

1. Hire 6 of 6 planned key roles, up from 0
2. Keep average time to hire under 45 days, down from 70
3. Get every new hire to a 90-day check-in rated 'on track'

Objective

Reach the metrics a Series A needs

1. Grow ARR from $600k to $1.5M
2. Hit 3x year-over-year growth
3. Show net revenue retention above 100% for 2 consecutive quarters

Objective

Become a core collaborator in the local innovation ecosystem

1. Launch targeted outreach marketing campaign to increase agency visibility in the ecosystem
2. Build partnerships with 5 local tech-based startups for collaborative initiatives
3. Organize 3 interactive workshops/seminars to facilitate knowledge sharing in the ecosystem

Objective

Optimize the performance of our venture capital portfolio

1. Conduct 30+ thorough due diligence to identify promising start-ups for investment
2. Increase portfolio ROI by 15% through strategic investments and diversification
3. Decrease underperforming investments by 20% by performing comprehensive risk assessments

Objective

Start production of lycopene from tomatoes using innovative technology

1. Install new machinery enabling innovative tomato lycopene extraction by end of period
2. Ensure team is fully trained on new extraction process within the first month
3. Achieve a successful first run of lycopene production, delivering 1000 units

Objective

Tripe our revenue growth

1. Increase revenue by 200%
2. Increase the average order value by 15%
3. Increase conversion rate by 10%