Marketing OKR example

Grow acquisition without growing costs

Find a sustainable balance between more customers and the cost of winning them.

Suggested timeframe: one quarter1 objective · 3 key results

YOUR STARTING POINTMarketing OKRs

OBJECTIVE

Make paid acquisition a sustainable growth engine

KR 1
Increase new customers from paid channels from 80 to 110 per month
KR 2
Reduce blended customer acquisition cost from $420 to $350
KR 3
Increase paid-landing-page conversion from 3% to 4.5%

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

paid channels are working, but acquisition costs are limiting growth. Compare customers using the same attribution window.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Ideas to get you moving

These are possible initiatives, not extra key results. Choose the work most likely to change your numbers.

Review spend by channel and customer quality
Test messaging for the highest-intent audience
Remove friction from the signup journey

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Grow acquisition without growing costs
objectives:
  - title: Make paid acquisition a sustainable growth engine
    outcomes:
      - title: Increase new customers from paid channels from 80 to 110 per month
        initiatives: []
      - title: Reduce blended customer acquisition cost from $420 to $350
        initiatives: []
      - title: Increase paid-landing-page conversion from 3% to 4.5%
        initiatives: []

KEEP EXPLORING