OKR example
Enhance the website specially for our ideal customer profile (ICP)
Objective
Enhance the website specially for our ideal customer profile (ICP)
- Increase website visitor-to-lead conversion rate by 30% for ICP by end of next quarter
- Decrease website bounce rate for ICP by 20% using UX/UI improvements
- Achieve an average session duration of 3 minutes for ICP using engaging website content