Talk to users every week.
Run at least 4 user sessions per week, up from 1 per month
Test 100% of major features with users before build, up from 20%
Share a research summary with Product and Engineering every 2 weeks
Design decisions are based on opinions or one loud customer.
Keep these measures in view as you review progress.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Design & UX OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.title: Put research behind every decision
objectives:
- title: Talk to users every week
outcomes:
- title: Run at least 4 user sessions per week, up from 1 per month
initiatives: []
- title: Test 100% of major features with users before build, up from 20%
initiatives: []
- title: Share a research summary with Product and Engineering every 2 weeks
initiatives: []
Raise task success on the key workflows.
Raise task success on our key workflows
Make consistent UI the default.
Make consistent UI the default
Meet WCAG AA on core flows.
Meet WCAG 2.2 AA on core flows