Templates for marketing, content, brand, search, social and go-to-market strategies. Each of these 33 templates is a finished strategy with its context, the sections that document needs, and measurable priorities.
A marketing strategy names the customers a business most wants to win, how it wants to be understood by them, and where the budget goes to turn that attention into revenue.
A content strategy sets out who your content is for, the topics you want to be known for, and how each piece is produced, distributed and measured.
A content marketing strategy explains how published content will attract a defined group of buyers and move them, stage by stage, toward becoming customers.
A social media strategy sets out which platforms a brand will use, what it will publish on each, how it will respond to its community and how that activity supports business goals.
An SEO strategy sets out which searches a site should be found for and the technical, content and authority work needed to rank for them.
A digital marketing strategy coordinates search, paid media, email, social and the website around one audience and one set of commercial goals.
An email marketing strategy sets out who is on the list, which campaigns and automated flows each group receives, and how the list is grown and kept healthy.
A brand strategy sets out what a brand stands for, who it is for, and how it should look, sound and behave so that people choose it over the alternatives.
A product marketing strategy sets out who a product is for, how it is positioned against the alternatives, how it is priced and packaged, and how sales and marketing will take it to buyers.
A go-to-market strategy sets out how a product reaches its customers: the target market, the value proposition, pricing, the routes to market and the phases of the launch.
An account-based marketing strategy sets out which named accounts marketing and sales will pursue together, how those accounts are tiered, who in each must be reached, and the coordinated plays used to reach them.
A PPC strategy sets how paid search and paid social budget is spent: which campaigns run, who they target, what counts as a conversion and the cost per result the account must hit.
An event marketing strategy decides which events a business hosts or attends, what each one must deliver, how the budget is divided and how leads are followed up afterwards.
A PR strategy sets out the story an organization wants told, the audiences and outlets that matter, who speaks for it and how coverage will be earned and defended over the year.
A communication strategy defines what an organization needs its audiences to know, feel and do, and the messages, channels and timing that will get them there.
An influencer marketing strategy sets which creators a brand works with, how they are chosen, briefed and paid, what rights the brand has to their content and how results are measured.
Be known as a year-round hunger relief network that needs funds and public support more than cans, and make sure partners and staff hear our decisions from us first.
Make content the main source of agency trials and the reason those trials activate, so content-sourced signups add $19,000 in new monthly recurring revenue each month by the end of 2027.
Fill our classes, recruit and keep enough tutors to shorten the waiting list, and turn one-time donors into regular givers, using content a two-person team can sustain.
Move the content team from covering the sport to helping riders choose, fit and maintain what they buy, lifting product page conversion and repeat orders while cutting returns for fit.
Make email the place where an adoption, a first gift or a foster inquiry turns into lasting support, raising $500,000 a year with far less riding on December.
Make our heat pump rooftop units the specified and stocked choice for planned replacements in three launch regions, growing the line from $38 million to $210 million by 2029.
Make the self-serve plan the default way small support teams start with us, reaching $2.6 million in recurring revenue and feeding the sales-led plan with accounts that have outgrown it.
Become a proven choice for fall prevention in regional health systems, with evidence from six hospitals, four system-wide contracts and $5.2 million in recurring revenue.
Reach $28 million in revenue with a first order that makes money, by winning full-price buyers and earning their second purchase within 90 days.
Be the first choice for joint, heart and maternity care across our nine counties, and spend marketing money only where a patient can be seen within two weeks.
Be the engagement platform that employers with frontline workforces choose first, and grow net revenue retention to 105% by selling the second product to customers we already have.
Rank for the searches HR leaders make when they are choosing a hiring system, so organic search supplies qualified trials and new recurring revenue instead of job seeker traffic.
Be the firm a contractor, practice owner or restaurant group in our three metro areas finds first, and win 30 new business clients a year from search.
Have one strong page for every part and model family we sell, so organic search earns $6.3 million a month and growth no longer depends on raising paid spend.
Make social a dependable way for local families to find a clinician with room for them, and for nurses and medical assistants to find us, without a single privacy lapse.
Use social to fill every weekday warehouse shift, bring in monthly donors all year, and point neighbors who need food to the nearest open pantry.
Make social pay for itself on the first order, and make it the reason a first-time buyer comes back for a second piece.
