A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase average transaction size by 15% through upselling strategies
Secure 20 new high-value clients for marketing services
Improve customer retention rate to 85%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Attain $1.5 million revenue in real estate marketing
objectives:
- title: Attain $1.5 million revenue in real estate marketing
outcomes:
- title: Increase average transaction size by 15% through upselling strategies
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop training for employees focusing on upselling techniques
- title: Implement incentives for staff encouraging larger transactions
- title: Analyze customer data to find potential upsell opportunities
- title: Secure 20 new high-value clients for marketing services
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify potential high-value prospects in targeted industries
- title: Develop personalized sales pitches for each prospect
- title: Execute outreach plan through email or direct contact
- title: Improve customer retention rate to 85%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement a customer loyalty rewards program
- title: Enhance customer service training for staff
- title: Regularly survey customers for feedback
Increase overall company revenue
Accelerate the sales of the medical aid product line
Boost annual sales figures by 15%