A starting point for clearer priorities and measurable progress. Make the targets your own.
Acquire 15 new customers by end of quarter
Increase sales by 10% monthly
Upsell products to existing customers, raising average order value by 20%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Boost business revenue by 100 dollars
objectives:
- title: Boost business revenue by 100 dollars
outcomes:
- title: Acquire 15 new customers by end of quarter
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Increase, optimize and follow up on lead generation activities
- title: Enhance customer referral programs
- title: Develop compelling online marketing campaigns
- title: Increase sales by 10% monthly
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop incentivized customer referral programs
- title: Improve customer service to boost loyalty and repeat sales
- title: Expand marketing efforts to strengthen brand awareness
- title: Upsell products to existing customers, raising average order value by 20%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Train staff on effective upselling techniques
- title: Develop incentives for bulk or package purchases
- title: Implement personalized product recommendations based on past purchases
Boost Q1 sales figures
Boost the sales pipeline in Portugal
Boost sales performance of KSB pumps and spares