Profit.co vs Atlassian Goals
Profit.co is the stronger OKR platform in this comparison — 3.5/5 against 2.4/5 for Atlassian Goals on our hands-on benchmark.
A side-by-side comparison of pricing, features, integrations, and ratings.
Profit.co is a comprehensive OKR platform that combines objectives and key results with performance management. It offers a wide range of features for enterprise teams.
- Complete integrations
- Employee performance management features
- Good solution for team looking to combine HR and OKR management
Atlassian Goals is the goals platform app included with every Atlassian cloud plan. It tracks objectives and success measures across Jira and Confluence, aimed at lightweight goal visibility rather than a full OKR practice.
- Included free with every Atlassian cloud plan — no separate purchase
- Lives where Jira and Confluence teams already work
- Good discussions on updates, with Jira's commenting DNA
At a glance
Data behind this comparison| Category | Profit.co | Atlassian Goals |
|---|---|---|
| Overall benchmark score | 3.5/5 | 2.4/5 |
| Starting price | Est. $9/user/month | Free/user/month |
| Full features price | N/A | N/A |
| Min. spend | $10,000 | N/A |
| Free Tier | No | Yes |
| Enterprise Plans | Yes | Yes |
| Native AI features | Yes | Yes |
| Public API | Yes | No |
| Documented connections (six assessed) | 5/6 | 1/6 |
Feature coverage
OKR capabilities
| Feature | Profit.co | Atlassian Goals |
|---|---|---|
| OKR Management | Yes | Yes |
| Goal Tracking | Yes | Yes |
| KPIs | Yes | No |
| Check-ins | Yes | Yes |
| Tasks Support | Yes | Yes |
| Team Collaboration | Yes | Yes |
Reporting
| Feature | Profit.co | Atlassian Goals |
|---|---|---|
| Reports & Analytics | Yes | No |
| Custom Views | Yes | No |
| Templates | Yes | No |
Integrations
| Feature | Profit.co | Atlassian Goals |
|---|---|---|
| Integrations | Yes | Yes |
| Slack | Yes | Not verified |
| Microsoft Teams | Yes | Not verified |
| Data Connectors | Yes | No |
| Public API | Yes | Not verified |
AI capabilities
| Feature | Profit.co | Atlassian Goals |
|---|---|---|
| Goal-setting AI | Yes | No |
| Goal-tracking AI | Yes | No |
| In-product conversational assistant | Yes | Yes |
| Vendor-hosted MCP server | Yes | Yes |
Ratings breakdown
| Rating | Profit.co | Atlassian Goals |
|---|---|---|
| Ease of Use | 3 | 2.5 |
| Features | 4 | 2 |
| Task Support | 3 | 3 |
| Integration | 5 | 2.5 |
| AI features | 2 | 3 |
| Pricing Transparency | 1 | 4 |
| Reporting | 3.5 | 2 |
- Complete integrations
- Employee performance management features
- Good solution for team looking to combine HR and OKR management
- Includes task management features
- Expensive to deploy
- Min. annual spend of $10,000
- Not focused on OKR management
- Included free with every Atlassian cloud plan — no separate purchase
- Lives where Jira and Confluence teams already work
- Good discussions on updates, with Jira's commenting DNA
- Rovo found our goal correctly in the hands-on test, and a Rovo MCP server exists
- Every success measure is built through its own separate form, with target dates set by hand
- Linking work means creating the Jira ticket first and pasting its URL — you can't create work from a goal
- No cascading or strategy maps, no generated reports, and thin cards for managers to read
Key integrations
Profit.co has documented connections for Slack, Jira, Microsoft Teams, Asana and Google Sheets among the six connections this benchmark assesses in depth.
Each guide covers supported actions, setup, and plan requirements. Find vendors for your full stack.
Key integrations
Atlassian Goals has documented connections for Jira among the six connections this benchmark assesses in depth.
Each guide covers supported actions, setup, and plan requirements. Find vendors for your full stack.
Frequently asked questions
Which platform has the highest rating?
Profit.co has the higher Overall benchmark score (3.5/5 versus 2.4/5).
Which product is the most affordable?
Atlassian Goals is currently the more affordable option based on starting price (Free/user/month).
Which integrations and workflows are documented for these platforms?
Profit.co: documented connections for Slack, Jira, Microsoft Teams, Asana, Google Sheets. See the integration guides for supported actions, connection methods and restrictions. Atlassian Goals: documented connections for Jira. See the integration guides for supported actions, connection methods and restrictions.
Consider Tability as a modern alternative
If you want a simpler, faster-to-deploy OKR platform with strong AI support and transparent pricing, Tability is a compelling option.
- Simple, intuitive interface
- Enterprise-ready with EU, AU, and US hosting options
- OKR agent with AI-powered insights and check-ins