Top 10 Product Metrics and KPIs

In the world of product management, measuring the right metrics is crucial for evaluating performance, making data-driven decisions, and driving growth. To guide you on this journey, we present the definitive list of the top 10 Product KPIs and success metrics. From assessing user satisfaction to monitoring revenue growth, these key performance indicators will help you gauge the success of your product initiatives and optimize strategies for maximum impact.

Benefits of using Product Management Metrics and KPIs

Implementing KPIs and success metrics in product management provides clear advantages for teams. By leveraging these metrics, product teams can gain objective insights into performance, track progress towards goals and make data-driven decisions. Ultimately having a good set of KPIs, coupled with OKRs allows you to continually refine strategies to drive product success and meet customer needs effectively.

• Objective insights: KPIs and metrics provide data-driven insights for informed decision making and action prioritization.
• Goal tracking: KPIs help track progress towards product objectives and enable alignment with strategic goals.
• Data-driven decision making: KPIs reduce reliance on subjective opinions and drive decisions based on measurable data.
• Continuous improvement: Regular KPI measurement identifies areas for enhancement, strategy refinement, and iterative product development.

Top 10 KPIs and success metrics for Product teams

#1 User Activation Rate

User Activation Rate measures the percentage of users who complete key actions or reach a defined level of engagement within a specific timeframe. It helps assess the effectiveness of onboarding and user experience, indicating how well users are adopting and utilizing the product.

How to get this KPI:

• Amplitude
• Mixpanel
• Pendo

#2 Customer Churn Rate

Customer Churn Rate quantifies the percentage of customers who discontinue their subscription or stop using the product over a given period. It indicates customer retention and the overall health of your user base.

How to get this KPI:

• ChartMogul
• Baremetrics
• ProfitWell

#3 Average Revenue per User (ARPU)

Average Revenue per User calculates the average revenue generated by each customer or user. It helps evaluate the monetization effectiveness and growth potential of the product.

How to get this KPI:

• Stripe
• Chargify
• Zuora

#4 Customer Lifetime Value (CLTV)

Customer Lifetime Value predicts the net revenue a business can expect from a customer over the entire relationship. It helps in understanding the value of acquiring and retaining customers, guiding marketing and sales strategies.

How to get this KPI:

• Kissmetrics
• Clevertap
• HubSpot

#5 Net Promoter Score (NPS)

Net Promoter Score measures customer loyalty and satisfaction by gauging their willingness to recommend the product to others. It provides insights into customer sentiment and serves as an indicator of long-term growth.

How to get this KPI:

• Delighted
• Promoter.io
• Wootric

#6 Time to Market

Time to Market measures the time it takes to develop and launch a new product or feature. It helps assess efficiency in product development and adaptability to market demands.

How to get this KPI:

• Jira Software
• Trello
• Asana

#7 Feature Adoption Rate

Feature Adoption Rate calculates the percentage of users who have adopted and actively use specific product features. It helps assess the impact and relevance of new features on user engagement.

How to get this KPI:

• Heap
• Mixpanel
• Pendo

#8 Customer Satisfaction Score (CSAT)

Customer Satisfaction Score measures the level of satisfaction customers have with the product or their overall experience. It provides insights into user sentiment, areas for improvement, and customer loyalty.

How to get this KPI:

• Zendesk
• SurveyMonkey
• Qualtrics

#9 Conversion Rate

Conversion Rate tracks the percentage of users who complete a desired action, such as making a purchase or subscribing to a service. It helps evaluate the effectiveness of conversion funnels and user experience.

How to get this KPI:

• Google Analytics
• Optimizely
• Hotjar

#10 Product Engagement Rate

Product Engagement Rate measures the frequency and depth of user interactions with the product. It helps assess user engagement, feature usage, and the overall value delivered to customers.

How to get this KPI:

• Amplitude
• Mixpanel
• Pendo

How to use Product metrics with OKRs

To maximize the impact of Product initiatives and drive organizational success, it is essential to combine your KPIs with Objectives and Key Results (OKRs). While OKRs provide a framework for setting ambitious goals and outlining desired outcomes, KPIs offer the necessary metrics to track progress and evaluate performance.

Here's how to effectively integrate Product KPIs with OKRs:

1. Align KPIs with OKRs: Select measurable KPIs that directly contribute to achieving the desired outcomes outlined in the OKRs.
2. Set ambitious targets: Establish specific and challenging targets for each KPI to drive continuous improvement aligned with OKRs.
3. Monitor and track progress: Regularly monitor and track the performance of KPIs in relation to the corresponding OKRs.
4. Analyze and evaluate results: Analyze the data collected from KPIs to evaluate the effectiveness of initiatives in achieving OKR outcomes.
5. Make data-driven adjustments: Utilize insights from KPIs and OKR progress to optimize strategies, resource allocation, and interventions for better alignment and progress towards organizational goals.

Best tools to track OKRs with KPIs and Success metrics:

• Tability
• Google Sheet