What makes an effective goal? Like relationships, business goals can be short term, long term or summer-long, each bringing unique value. But at the end of the day, long-term goals (and relationships) will have the biggest impact. So while understanding the value of long-term goals is vital, it’s following through that really counts. In this guide, we’ll get you equipped to answer the question, ‘What are your long-term goals?’ with real-world examples to help you make them a reality.
Where do you want to be five or 10 years into the future? What about 50 years from now? If megamansions and luxury yachts came to mind, you’re not alone. Long-term goals are just that — hopeful intentions for the future. Without intention, long-term goals are simply daydreams, so it’s important to set objectives to drive you closer to your end goals. From wealth and work to marriage and kids, there are plenty of opportunities to accomplish big things with considered long-term goals.
In business, long-term goals have varying definitions and periods. Some define long term as two years, and others as 20. The common ground is the reason behind setting long-term goals — progress. Organisations driven by long-term goals have a clearer course, helping to guide decision-making and reflection. Here are the four main areas where a business may set a long-term goal.
What’s an explanation without an example? Here are six long-term goal examples that can be tailored to any business.
This one’s unlikely to be a shock — boosting profits is a key long-term goal for companies small and large. It’s the bottom line for all for-profit businesses, and many businesses measure this by looking at year-on-year growth. By delivering continuous year-on-year growth, organisations foster a culture of improvement. When it comes to goal setting, specificity is key, so pick an ambitious number to drive your business toward success.
It’s marketing 101 — brand awareness, recognition and recall. This is a common long-term goal because (as many new businesses have discovered the hard way) growth doesn’t happen overnight. Brand recognition is essential when launching new products and services to sway consumer decision-making favourably. Whether through social media or other brand-building strategies, it’s important to invest in brand awareness.
Reputation is slow-burning but nonetheless a long-term objective most businesses are working toward. Why? Because companies with fantastic reputations attract not only more customers, but loyal ones. Your loyal customers repeat purchases and often peddle your products and services for free.
There’s no arguing the power of the internet — it can make or break your business. Ranking well on Google, gaining followers on social media and building a high-traffic website are all ways in which brands are improving their online presence. The potential of a market-leading online presence in this digital age is endless; it’s directly linked to sales, brand awareness, acquiring leads, establishing authority and more revenue-building opportunities.
Whether it’s a new location, more employees or an innovative offering, a growth mindset is critical to long-term success. No matter the means of expansion, its benefits are clear — an increased capacity that allows you to target new markets, ultimately leading to more revenue. New challenges also bring new perspectives, allowing your business to maintain a competitive edge.
While a shiny new store is a great (and profitable) example of innovation, it’s not the only road to business expansion. Widening your horizons, whether through a new product offering or implementing new processes, is a worthwhile long-term business goal as it may generate more business. However, like most goals, it’s circular; innovation requires adequate resourcing, resourcing requires the budget, and the budget is what’s formed by innovation.
Long-term goals are just one part of the puzzle that keeps a business growing and improving. A business' success depends on the balance between long-term goals and short-term objectives. Introducing OKRs — the goal-setting framework making long-term goals a reality.
OKRs bridge the gap between top-level business goals and day-to-day operations. It’s a three-step methodology; Objectives, Key Results and Initiatives.
While setting OKRs is an important step to meeting long-term goals, tracking and tweaking as progress is recorded is what makes them ultimately successful.
Here at Tability, we’ve designed software that makes committing to the OKRs framework easy for your whole team. With automated reminder emails and an easy-to-use interface, Tability takes the stress out of goal tracking, bringing you closer to your long-term goals. Try Tability for free today.
Many teams track their OKRs using Google Sheets, Excel or Powerpoint. Though there are a ton of free templates and resources out there, here are some of the best ones for tracking your OKRs.
OKRs are the hot new thing in business, and everyone is starting to adopt this methodology. Let's delve into how leading companies like Google, Adobe and Linkedin use OKRs to create goals and boost their performance.
Turn themes into OKRs in 3 simple steps without breaking a sweat.