When it comes to OKRs, most people find that starting is the hardest bit. But with the help of simple explanations and examples tailored to your industry, you’ll be writing your own OKRs in no time. So whether you’re an intern or executive, we’re here to equip you with the tools necessary to kick off the OKR framework process and kick on with your goals.
Jump down to see customisable samples for each industry.
OKR stands for many things, but this article isn’t about Overrated Kung-fu Resorts or Olympic Killer Rabbits — it’s about Objectives and Key Results. OKRs is a goal-setting methodology designed to help your team set and track measurable goals.
First-timer? Writing effective OKRs is as simple as one, two, three.
Good objectives are ambitious goals you want your organisation to achieve. They describe the outcomes you expect from the work completed during the quarter. Avoid numerical metrics and over-specifying. Remember, it shouldn’t be a task — it should be WHY you’re completing a task.
Good key results are the SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) metrics that will ultimately define the success of your objectives. Sound confusing? Try this simple equation for writing key results.
Increase/decrease [metric] from X to Y
Now comes the hard part — planning how to achieve your goals. Like a to-do list, keep your list of initiatives short to allow for creativity and growth.
Are you still unclear on how to create your OKRs? The following examples will give you a good idea of how this process plays out in a range of departments and businesses.
Objective: Attract new visitors to the site
Explore more marketing OKRs goals examples →
Objective: Create a market-leading digital presence
Explore more company OKRs examples for growth →
Objective: Improve customer retention
Explore more real OKRs examples for product →
Objective: Improve the quality of the new-release product
Explore more real engineering OKRs examples →
Objective: Improve the UX/UI of the home page
Explore more design and UX OKRs goals examples →
Objective: Boost monthly sales revenue
Explore more company OKRs examples for sales →
Objective: Deliver an excellent customer support experience
Explore more real customer success OKRs examples →
Objective: Strengthen the company culture
Explore more people & culture goals OKRs examples →
Objective: Deliver a conversion-driving trial experience
Explore more early startup company OKRs examples →
Objective: Build on brand recognition and reputation
Explore our startup company OKRs examples →
Now that you’ve got an idea of how to create OKRs with a few examples under your belt, it’s time to start flexing your new skill!
Just remember, simply writing OKRs won’t get you anywhere. It’s the commitment to implementation and tracking that will drive results. So create, track and share your OKRs with your trusty sidekick, Tability. Tability prioritises outcomes over output, conversations over reporting and accountability over micromanagement, making it easier to get everyone on board.
So, why not take it for a spin? Try Tability for free today.