Strategic plan example

Strategic plan example for a multispecialty medical group

A healthcare strategic plan sets out which patients and services an organization will concentrate on over the next three to five years, how it will pay for them, and how access, quality, staffing and margin will be measured. It is owned by the chief executive and agreed with the board, the physician leaders and the executives who will carry it out.

This is the Healthcare version of the strategic plan template.

Horizon: 3 years4 priorities · 12 outcomes
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What this strategic plan template includes

  • ContextThe situation, the challenges to solve, and what is deliberately left out.
  • Mission, vision and valuesThe purpose the plan serves and the future it is aiming for.
  • SWOT summaryThe few internal and external facts that shaped the priorities.
  • Strategic choicesWhere the organization will compete and how it expects to win.
  • ResourcingThe budget and people committed to each priority.
  • Priorities and measuresThree to five priorities, each with an owner, outcomes with a baseline and target, and the initiatives behind them.

Worked example

A complete strategic plan for a fictional organization: physician-owned multispecialty medical group with 11 clinics and an ambulatory surgery center.

Worked exampleStrategic plan
OrganizationPhysician-owned multispecialty medical group with 11 clinics and an ambulatory surgery center (500 staff)
AmbitionStay physician-owned by opening primary care to 11,000 more patients, earning the savings our risk contracts allow and filling our surgery center, lifting operating margin to 5% by 2029.
Horizon3 years

Context

Where we are and what we are choosing

The group has 92 clinicians, 96,000 active patients and $118 million in net revenue, with an operating margin of 1.4% after clinician compensation. Primary care is full: 19 of 34 primary care clinicians are closed to new patients and the wait for a new-patient visit is 38 days. Risk contracts cover 26,000 patients, yet we earned $2.1 million of a possible $7.5 million in shared savings last year. The four-room surgery center runs at 52% of capacity while our own surgeons take cases to the hospital. Medical assistant turnover is 34%, and four primary care physicians plan to retire by 2029.

Challenges
  • Closed panels turn away about 400 new-patient requests a month. Those patients join the hospital system's employed practices and take their specialty referrals with them.
  • Fee schedules from our two largest commercial payers have risen more slowly than our wage costs for three years, so visit volume alone no longer protects the margin.
  • Clinicians spend 11 hours a week on notes and messages outside clinic hours, the reason given most often by those who have left.
We will focus on
  • Primary care access, because every other service line depends on the patients it brings in.
  • Performance in the risk contracts we already hold, before signing new ones.
  • Capacity we already own: the surgery center, imaging and our clinicians' time.
We will not
  • Selling to the hospital system or a private equity buyer. Both have made offers, and the partners voted to stay independent through 2029.
  • Adding specialties. Requests to recruit in dermatology and neurology wait until primary care is open again.
  • Opening urgent care sites. Same-day demand is met inside existing clinics with held slots and extended hours.

Mission, vision and values

MissionProvide primary and specialty care that people in our county can get into quickly, from clinicians who own the practice and answer to their patients.
VisionBy the end of 2029 any resident can see one of our primary care teams within ten days, nearly four in ten of our patients are in contracts that pay us to keep them well, and the group earns enough to recruit and equip without a financial partner.
ValuesThe patient's time matters as much as ours. Clinicians decide, with the numbers in front of them. Everyone works at the top of their license. We fix the system before we blame the person.

SWOT summary

StrengthsWeaknessesOpportunitiesThreats
Physician ownership and local governance; decisions take weeks, not quarters19 of 34 primary care clinicians closed to new patientsAbout 400 new-patient requests a month that we cannot accept todayHospital system buying practices and recruiting our clinicians
Primary care, eight specialties, imaging and surgery on one health recordOnly 28% of available shared savings earned$5.4 million a year of unearned savings in contracts already signedCommercial fee schedules rising more slowly than wages
Owned four-room surgery center with spare capacitySurgery center at 52% of capacity, with block time going unusedPayers now approving our hip and knee replacements for outpatient settingsHospital-owned surgery center planned six miles from ours
91% of patients stay with the group from one year to the nextMedical assistant turnover of 34%Team-based workflows and speech-to-note software can return clinician hoursFour primary care physicians retiring by 2029

Strategic choices

  • Remain physician-owned and fund growth from operations and equipment finance. No outside equity through 2029.
  • Grow primary care by building teams, not only by recruiting physicians: each physician works with an advanced practice clinician, two medical assistants and a shared nurse.
  • Move revenue toward risk contracts where we have the data and care management to perform, starting with Medicare Advantage.
  • Bring our own surgical and endoscopy cases to our own surgery center before courting outside surgeons.
  • Hold the specialty mix at eight and deepen the three that primary care refers to most: orthopedics, gastroenterology and cardiology.

Resourcing

PriorityInvestmentLead team
Open primary care to new patients8 advanced practice clinicians, 14 medical assistants and 3 nurses, reaching $2.6 million a year by 2028Primary care division
Earn the savings in our risk contractsCare management team of 12 and an analytics lead, $1.9 million a year, funded from shared savingsPopulation health
Fill the surgery center and restore the margin$2.6 million on equipment finance for joint replacement instruments and two recovery baysSurgery center and surgical specialties
Keep the clinicians and staff we have$1.5 million a year for a medical assistant pay ladder and speech-to-note documentation softwarePeople and clinical operations

Priorities and measures

Priority 1Owner: Chief Medical Officer

Open primary care to new patients

Primary care feeds every specialty, the surgery center and the risk contracts. With more than half of panels closed, the group is shrinking at its front door.

OutcomeBaselineTargetDue
Wait for a new-patient primary care visit, third next availableMilestones: 26 days by Q4 2027 · 16 days by Q4 202838 days10 daysQ4 2029
Primary care clinicians accepting new patientsMilestones: 60% by Q4 2027 · 78% by Q4 202844%90%Q4 2029
Active primary care patientsMilestones: 64K patients by Q4 2027 · 68K patients by Q4 202861K patients72K patientsQ4 2029
Initiatives
  • Build a care team around each of the 22 primary care physicians, adding eight advanced practice clinicians
  • Hold a quarter of each day's primary care slots for same-day and next-day booking
  • Move refills, forms and routine results to nurse and pharmacist protocols
  • Recruit four physicians ahead of the retirements, each with a six-month panel handover
Targets are illustrative. Adapt them to your baseline before you start.
Priority 2Owner: Vice President of Population Health

Earn the savings in our risk contracts

We leave $5.4 million a year unearned in contracts we have already signed, mostly through avoidable emergency visits and admissions. That money does not depend on a fee schedule negotiation.

OutcomeBaselineTargetDue
Shared savings and quality payments earned per yearMilestones: $3.2M by Q4 2027 · $4.8M by Q4 2028$2.1M$6.5MQ4 2029
Emergency department visits per 1,000 Medicare Advantage patientsMilestones: 435 visits by Q4 2027 · 400 visits by Q4 2028465 visits370 visitsQ4 2029
Patients covered by risk contractsMilestones: 30K patients by Q4 2027 · 36K patients by Q4 202826K patients42K patientsQ4 2029
Initiatives
  • Assign a nurse care manager to the 1,800 patients with the highest predicted cost
  • Call every attributed patient within two days of a hospital discharge and see them within seven
  • Close quality gaps at the visit, using a pre-visit checklist prepared by the medical assistant
  • Convert the second commercial contract to shared savings at its 2028 renewal
Targets are illustrative. Adapt them to your baseline before you start.
Priority 3Owner: Chief Operating Officer

Fill the surgery center and restore the margin

The surgery center is the group's most profitable asset and it sits half used while our surgeons operate at the hospital. Moving our own cases is the fastest route back to a margin that funds recruitment and equipment; the margin outcome is group-wide and also depends on the shared savings earned under the second priority.

OutcomeBaselineTargetDue
Surgery center capacity usedMilestones: 60% by Q4 2027 · 68% by Q4 202852%75%Q4 2029
Cases performed at the surgery center per yearMilestones: 6,000 cases by Q4 2027 · 6,800 cases by Q4 20285,200 cases7,500 casesQ4 2029
Operating margin after clinician compensationMilestones: 2.5% by Q4 2027 · 3.8% by Q4 20281.4%5%Q4 2029
Initiatives
  • Release unused block time ten days ahead and reassign it to surgeons with a waiting list
  • Start outpatient hip and knee replacement with the three orthopedic surgeons already credentialed
  • Move the group's screening endoscopy from the hospital to two dedicated room days a week
  • Renegotiate surgery center rates with the two commercial payers, using site-of-care savings as the case
Targets are illustrative. Adapt them to your baseline before you start.
Priority 4Owner: Chief People Officer

Keep the clinicians and staff we have

Team-based primary care fails if a third of medical assistants leave each year, and independence fails if clinicians do. After-hours documentation is the complaint we can do most about.

OutcomeBaselineTargetDue
Medical assistant turnoverMilestones: 28% by Q4 2027 · 22% by Q4 202834%18%Q4 2029
Clinician time on notes and messages outside clinic hours per weekMilestones: 8 hours by Q4 202711 hours5 hoursQ4 2028
Clinician turnoverMilestones: 9% by Q4 2027 · 7.5% by Q4 202811%6%Q4 2029
Initiatives
  • Introduce a three-step medical assistant ladder with pay tied to certified skills
  • Roll out speech-to-note documentation to all clinicians after a 20-clinician trial
  • Route patient portal messages to the care team first, with clinician review only where needed
  • Offer the partnership decision at three years of service, down from five
Targets are illustrative. Adapt them to your baseline before you start.

Blank strategic plan template

The same structure with a prompt in every field. Copy it, or download it as a Word or Excel file.

Your planStrategic plan
Organization[Describe your organization in a few words, with its size]
Ambition[One sentence on where you want to be at the end of the plan]
Horizon[How long the plan runs, for example 12 months]

Context

Where we are and what we are choosing

[Where things stand today: the facts that make this strategy necessary]

Challenges
  • [A problem the strategy has to solve]
  • [A problem the strategy has to solve]
We will focus on
  • [Something you are choosing to concentrate on]
  • [Something you are choosing to concentrate on]
We will not
  • [Something you are deliberately leaving out]
  • [Something you are deliberately leaving out]

Mission, vision and values

Mission[Your mission]
Vision[Your vision]
Values[Your values]

SWOT summary

StrengthsWeaknessesOpportunitiesThreats
[Strengths][Weaknesses][Opportunities][Threats]
[Strengths][Weaknesses][Opportunities][Threats]
[Strengths][Weaknesses][Opportunities][Threats]

Strategic choices

  • [A choice about where to play or how to win]
  • [A choice about where to play or how to win]
  • [A choice about where to play or how to win]

Resourcing

PriorityInvestmentLead team
[Priority][Investment][Lead team]
[Priority][Investment][Lead team]
[Priority][Investment][Lead team]

Priorities and measures

Priority 1Owner: [Role accountable for this priority]

[Name the priority in a few words]

[Why this priority matters now, in one or two sentences]

OutcomeBaselineTargetDue
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
Initiatives
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
Priority 2Owner: [Role accountable for this priority]

[Name the priority in a few words]

[Why this priority matters now, in one or two sentences]

OutcomeBaselineTargetDue
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
Initiatives
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
Priority 3Owner: [Role accountable for this priority]

[Name the priority in a few words]

[Why this priority matters now, in one or two sentences]

OutcomeBaselineTargetDue
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
Initiatives
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
Priority 4Owner: [Role accountable for this priority]

[Name the priority in a few words]

[Why this priority matters now, in one or two sentences]

OutcomeBaselineTargetDue
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
[Metric you will track][Where it is today][Where it should be][When]
Initiatives
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
  • [A project or action that moves the outcomes above]
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How to adapt it

  1. 01

    Begin with access and capacity numbers: wait for a new-patient visit, panel status, room or bed use. They show where demand is being turned away before any financial analysis does.

  2. 02

    Lay out the payer mix and how each payer pays. A plan built on fee-for-service volume looks different from one built on shared savings or capitation.

  3. 03

    Decide the ownership and partnership question early and write it down. Independence, affiliation and sale each lead to a different plan.

  4. 04

    Give every priority a clinician leader as well as an administrative one. Plans written without physicians and nurses are read as management's plan.

  5. 05

    Pair each financial outcome with a quality or access outcome, so margin is not recovered by making care harder to reach.

  6. 06

    Cost the staffing behind each priority by role. Most healthcare plans fail on hiring and retention, not on capital.

How to run it

A plan only works if it is reviewed on a rhythm. This is the cadence the example assumes.

Check-inOutcome owners update progress and confidence weekly.
ReviewPriority owners review outcomes and unblock initiatives monthly.
ResetLeadership revisits priorities and targets quarterly.

Tability keeps this cadence for you. Each priority becomes an objective, each outcome a key result with its baseline and target, and each initiative a tracked task. Owners get a check-in reminder and the plan shows what is on track.

Track this plan in Tability

Still comparing tools? See the 10 best strategy software tools.

Common mistakes

  • Planning growth in specialty services while the primary care front door is closed to new patients.
  • Signing more risk contracts before the care management and data needed to perform in the existing ones are in place.
  • Treating workforce as a support function. Turnover among medical assistants and nurses sets the ceiling on every access target.
  • Listing quality aims without a number, such as better outcomes, where a measured rate like emergency visits per 1,000 patients would show progress.

Questions, answered.

What should a healthcare strategic plan include?

It should include a diagnosis of access, quality, workforce and finances with numbers, a mission and vision, a short SWOT, the strategic choices made, and three to five priorities with measurable outcomes and the staff and capital committed to each. For a provider organization, payer mix and capacity use belong in the diagnosis.

How should a medical group's strategic plan handle the question of staying independent?

Answer it first and in writing, because independence, affiliation and sale each lead to a different plan. A group that stays independent has to pay for recruitment and equipment from its own margin, so the plan needs a credible route to that margin. In this example the partners voted to remain physician-owned through 2029 and built every priority around that decision.

Which metrics belong in a healthcare strategic plan?

Choose a few from each of four areas: access, such as third next available appointment; quality, such as emergency visits or readmissions; workforce, such as turnover and vacancy; and finance, such as operating margin and value-based revenue. Use rates the organization already reports reliably, and record the baseline before setting a target.

How do you involve physicians in strategic planning?

Involve them in the diagnosis, not only the review. Share the access, quality and financial data with physician leaders first, ask them to name the problems they see, and give each priority a clinician sponsor. Physicians support plans that protect clinical time and are honest about trade-offs, and resist ones handed down complete.

How does payer mix affect a healthcare strategic plan?

Payer mix decides which strategies pay. An organization paid mostly per visit gains from volume and efficient sites of care, while one with many patients in shared savings or capitated contracts gains from preventing admissions. The plan should state the current mix, the intended shift and the capabilities needed to perform under each model.