By industry

Nonprofit strategy examples

Nonprofit strategies balance mission reach with sustainable funding and the capacity of a small team. Each of these 5 examples is a finished strategy with its context, the sections that document needs, and measurable priorities.

Nonprofit
Communication strategy example for a regional food bank
Be known as a year-round hunger relief network that needs funds and public support more than cans, and make sure partners and staff hear our decisions from us first.
Priorities
1. Move the public from cans to funds, all year
2. Make asking for food easy and free of shame
3. Partners and staff hear it from us first
View template 4 priorities · 11 outcomes
Nonprofit
Content strategy example for an adult literacy nonprofit
Fill our classes, recruit and keep enough tutors to shorten the waiting list, and turn one-time donors into regular givers, using content a two-person team can sustain.
Priorities
1. Make it easy for a learner to find and join a class
2. Recruit tutors who stay
3. Give first-time donors a reason to give again
View template 4 priorities · 12 outcomes
Nonprofit
Email marketing strategy example for an animal shelter nonprofit
Make email the place where an adoption, a first gift or a foster inquiry turns into lasting support, raising $500,000 a year with far less riding on December.
Priorities
1. Welcome adopters as supporters
2. Earn more outside December
3. Win the second gift and keep monthly donors
View template 4 priorities · 11 outcomes
Nonprofit
Fundraising strategy example for a large homeless services nonprofit
Raise $13M a year in private support by fiscal 2029, half of it unrestricted, so that public contracts no longer drain the operating reserve.
Priorities
1. Double major gifts with portfolios small enough to work
2. Grow unrestricted giving from mid-level and monthly donors
3. Recover the full cost of programs from institutional funders
View template 4 priorities · 11 outcomes
Nonprofit
Social media strategy example for a regional food bank
Use social to fill every weekday warehouse shift, bring in monthly donors all year, and point neighbors who need food to the nearest open pantry.
Priorities
1. Fill the weekday warehouse shifts
2. Turn followers into monthly donors
3. Help neighbors find food without a phone call
View template 4 priorities · 10 outcomes

Communication strategy example for a regional food bank

Content strategy example for an adult literacy nonprofit

Email marketing strategy example for an animal shelter nonprofit

Fundraising strategy example for a large homeless services nonprofit

Social media strategy example for a regional food bank