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9 strategies and tactics for Influencers

What is Influencers strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Influencers strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Influencers strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencers strategy examples

You'll find below a list of Influencers tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for utilising influencers to address condom use barriers

  • ⛳️ Strategy 1: Collaborate with strategic influencers

    • Identify mega influencers in South Africa who align with Durex values
    • Engage influencers with a briefing about Durex's objectives and expectations
    • Negotiate collaboration terms and content deliverables with influencers
    • Develop a creative brief that outlines key messaging points and video themes
    • Encourage influencers to share personal stories or experiences related to the topic
    • Incorporate interactive elements in videos to engage the audience
    • Design a campaign hashtag for social media coherence
    • Provide influencers with Durex products for authentic endorsements
    • Organise a virtual event for campaign launch with influencer participation
    • Evaluate influencer video performance through reach and engagement metrics

  • ⛳️ Strategy 2: Create relatable and educational content

    • Conduct research to understand common myths and barriers about condom use
    • Develop video scripts focusing on debunking myths about condoms and lubes
    • Incorporate expert opinions or testimonials to enhance credibility in videos
    • Use humour and relatable scenarios to capture viewer attention
    • Highlight the benefits of Durex condoms and lubes in real-life contexts
    • Involve influencers in a Q&A segment addressing audience concerns
    • Create short, shareable content optimised for various social media platforms
    • Substantiate claims with statistics and facts from reliable sources
    • Showcase positive testimonials from satisfied Durex users
    • End videos with a call-to-action encouraging viewers to try Durex products

  • ⛳️ Strategy 3: Maximise campaign reach and engagement

    • Schedule posts at peak engagement times for target audience visibility
    • Implement a paid media strategy to boost video content reach
    • Leverage influencer fan base across multiple platforms for wider dissemination
    • Engage audience through interactive polls or quizzes related to video content
    • Host a social media contest or giveaway featuring Durex products
    • Facilitate partnerships with sexual health organizations to extend reach
    • Develop a tracking system to measure campaign interactions and feedback
    • Plan for ongoing content rollouts to maintain interest and engagement
    • Consider ambient promotion using influencers' appearances in other media
    • Solicit audience-generated content to encourage active participation and advocacy
influencerscondom-useinfluencer-marketing-managercontent-strategistmarketing-teamsocial-media-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for providing eco-friendly and unique fashion designs

  • ⛳️ Strategy 1: Partner with sustainable material suppliers

    • Research suppliers who specialise in eco-friendly materials
    • Reach out and initiate conversations with potential suppliers
    • Negotiate terms for cost-effective bulk purchases
    • Request samples to assess quality and sustainability
    • Build long-term relationships with selected suppliers
    • Incorporate feedback from design teams on material usability
    • Ensure eco-certifications are up-to-date and verified
    • Set up a logistics plan for continuous material supply
    • Evaluate supplier performance periodically
    • Adapt material choices based on market trends and feedback

  • ⛳️ Strategy 2: Engage with the fashion community

    • Identify key fashion influencers and icons
    • Develop a compelling pitch highlighting the brand's mission
    • Invite influencers to exclusive brand launch events
    • Collaborate on co-branded designs with selected influencers
    • Leverage social media for interactive engagement
    • Provide VIPs with exclusive early access to collections
    • Curate personalised gifts for long-term partnerships
    • Feature influencers' testimonials prominently on platforms
    • Host regular fashion workshops to share eco-design insights
    • Encourage community feedback to continuously improve designs

  • ⛳️ Strategy 3: Incorporate innovative graphic design techniques

    • Stay abreast of current trends in graphic design
    • Invest in modern design software and tools
    • Hire skilled designers with a passion for sustainability
    • Encourage team brainstorming sessions for design ideas
    • Offer designers regular training on latest techniques
    • Explore and integrate digital fashion concepts
    • Test new design concepts through trial runs
    • Create limited edition collections to test new ideas
    • Seek customer feedback on design preferences
    • Continuously refine designs based on customer input
eco-friendly-materialsfashion-communitydesignersfashion-influencerssupply-chain-teamdesign-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for raising Public Awareness, Engaging Policymakers, and Building Community Support for Harm Reduction

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionpublic-awarenesspolicymakercommunity-health-workeradvocacy-coalitioncommunity-working-group
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Strategies and tactics for implementing a Comprehensive Strategy for Al Selai Centre in Riyadh

  • ⛳️ Strategy 1: Execute a Smart Supply Chain

    • Establish partnerships with three major banks for exclusive car purchases
    • Sign contracts with five insurance companies for damaged car acquisitions
    • Source additional automotive parts from Gulf countries
    • Implement ISO 9001 certification for repair processes
    • Conduct a three-stage assessment on every car acquired
    • Utilise VIN tracking for all inventory and processes
    • Adopt an ERP system specialised in automotive management
    • Integrate VIN tracking technology within the supply chain
    • Conduct regular audits to ensure high supply chain standards
    • Create a model for forecasting demand and optimising inventory levels

  • ⛳️ Strategy 2: Enhance Operational Productivity and Efficiency

    • Shift to a 12-hour operational day for optimal resource use
    • Divide workshop into four specialised production lines
    • Train staff thoroughly on new workflow processes
    • Adopt energy-efficient tools and techniques within the workshop
    • Implement a digital quality management system
    • Synchronise all operational tasks using a dedicated ERP software
    • Introduce team incentives to boost productivity and morale
    • Create a feedback loop for continuous improvement and innovation
    • Schedule routine maintenance to minimise unexpected downtimes
    • Enhance customer service protocols for faster resolution times

  • ⛳️ Strategy 3: Leverage a Comprehensive Marketing Strategy

    • Launch an all-inclusive online store for car sales and spare parts
    • Carry out targeted Google Ads campaigns with 50 keywords
    • Initiate collaborations with automotive influencers in the region
    • Host promotional events at major shopping malls in Riyadh
    • Establish partnerships with petrol stations for cross-promotions
    • Develop a loyalty programme for returning customers
    • Design and distribute attractive promotional materials
    • Engage with digital marketing agencies for strategic campaigns
    • Host webinars and workshops to educate potential customers
    • Utilise customer feedback for improving marketing messages
supply-chainmarketing-strategysupply-chain-managermarketing-manageroperations-teammarketing-team
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Strategies and tactics for developing a robust strategy for Centre Al-Sulai: Parts and auto renewal in Riyadh

  • ⛳️ Strategy 1: Optimise supply chain processes

    • Form exclusive partnerships with three major banks for direct supply
    • Negotiate contracts with five insurance companies
    • Identify and establish import channels from Gulf countries
    • Implement a three-stage inspection system for all vehicles
    • Ensure ISO 9001 certification for all repair operations
    • Utilise VIN technology for vehicle tracking
    • Track supply chain performance via digital dashboards
    • Secure annual contracts for seasonal auto parts demand
    • Establish a dedicated team for supplier relationship management
    • Monitor and adjust supply chain based on market changes

  • ⛳️ Strategy 2: Enhance operational efficiency and output

    • Implement a single shift system from 8 am to 8 pm daily
    • Divide the workshop into four specialised production lines
    • Adopt an ERP system tailored to automotive operations
    • Increase overall productivity by 20% using technological tools
    • Conduct quarterly audits to improve workshop efficiency
    • Train staff on time-saving technologies and methods
    • Schedule preventive maintenance during off-peak hours
    • Reduce equipment downtime through regular diagnostics
    • Adjust staffing levels based on peak demand periods
    • Use project management software for planning and execution

  • ⛳️ Strategy 3: Expand market presence and customer engagement

    • Develop a comprehensive e-commerce platform for sales
    • Launch targeted Google Ads campaigns using 50 keywords
    • Collaborate with 10 automotive influencers monthly for outreach
    • Participate in major car exhibition shows for visibility
    • Initiate partnerships with fuel stations for joint promotions
    • Introduce a loyalty programme for frequent customers
    • Host quarterly customer feedback sessions for improvements
    • Engage local community through workshops and training
    • Increase advertising spend during high-demand months
    • Offer special discounts and promotions during launch phases
supply-chain-optimizationcustomer-engagementsupply-chain-managermarketing-strategistprocurement-teamsales-and-marketing-team
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How to track your Influencers strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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