The monthly digital marketing strategy aims to boost an Instagram interior design account by engaging audiences through innovative content. Video content is central, featuring playful and interactive themes like "Before vs. After" transformations and comedic "Design Fails," posted strategically throughout the week. These videos, such as the "Guess the Design Style" series, entice audiences with quizzes and humor, keeping the engagement lively.
Static posts complement this strategy, fostering interaction through elements like "Spot the Difference" games and "Meme Day" humor. The initiative also outlines KPIs to track growth, and encourages community interaction via user-generated content and Instagram Lives. Collaborations with micro-influencers and monthly giveaways further enhance reach and interest.
The strategies
⛳️ Strategy 1: Generate engaging video content
- Create a 'Before vs. After' room transformation with a humorous twist, recommended length: 30 seconds, post on Wednesdays at 3 PM
- Develop a ‘Design Challenge’ video where different tools are mistakenly used in place of the design tools, run a poll, post on Sundays at 11 AM
- Post a ‘Day in the Life of a Pillow’ video, follow the pillow through its adventures, suggested length: 15 seconds, post on Fridays at 6 PM
- Film a mini-series ‘Guess the Design Style’ with interactive questions, each video should be 20 seconds, post on Mondays at 12 PM
- Host a ‘Interior Designer’s Unboxing’ of bizarre design items, each episode 25 seconds long, post on Saturdays at 5 PM
- Share a humorous ‘Design Fails’ compilation with a call to action for followers to share their own, 10 seconds each, post on Tuesdays at 2 PM
- Launch a video series ‘Designer Secrets Revealed’ featuring common misconceptions, recommended length: 20 seconds, post on Thursdays at 4 PM
- Create a ‘Furniture That Can Dance’ – use stop motion to show furniture ‘dancing’, 15 seconds long, post on Fridays at 7 PM
- Record a ‘Interior Design Myth Busting’ video using engaging visuals, 30 seconds, post on Mondays at 1 PM
- Develop a ‘Designer’s Choice – Trends to Try’ video with dynamic transitions, 25 seconds, post on Wednesdays at 6 PM
⛳️ Strategy 2: Develop static post content
- Design a post ‘Spot the Difference’ with two images of a room setup, include a humorous caption, hashtags: #InteriorDesignFun, #SpotTheDifference, post on Sundays at 10 AM
- Create a vibrant infographic on ‘The Evolution of Sofas in Cinema History’, use a catchy headline, hashtags: #CinemaSofas, #InteriorTrends, engage with questions about favourite era, post on Mondays at 3 PM
- Share a ‘Meme Day’ post featuring funny interior design memes with captions, encourage sharing memes in comments, hashtags: #InteriorMemes, #DesignLaughs, post on Wednesdays at 1 PM
- Post a ‘Interior Design Quiz’ with visually appealing graphics, ask followers’ opinions through polls, hashtags: #DesignQuiz, #GuessThatStyle, post on Fridays at 9 AM
⛳️ Strategy 3: Outline overall strategy and engagement
- Set KPIs including a 10% increase in engagement rate, a 5% growth in followers, and an increase in shares by 15%
- Implement monthly Q&A sessions via Instagram Live to foster community interaction
- Encourage user-generated content by initiating a monthly design challenge with a unique hashtag
- Utilise Instagram Stories to feature behind-the-scenes content and design tips three times a week
- Use Instagram Reels for quick DIY tips and tricks, enhancing visibility of the account
- Collaborate with micro-influencers in the interior design space to broaden audience reach
- Host a monthly giveaway with a partner brand, incentivising engagement with attractive prizes
- Respond to comments promptly to encourage conversations and build relations with followers
- Regularly share followers’ design success stories on stories or posts to highlight community involvement
- Monitor the effectiveness of content using Instagram Insights and adjust strategy based on data analysis
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
