This strategy aims to achieve sustainable growth for AMI from mid-2025 to the end of 2026. It focuses on expanding the client base, enhancing service offerings, and scaling the team. Expanding the client base involves strategic outreach efforts such as attending industry conferences, creating partnerships, and leveraging social networks to connect with potential clients. For instance, hosting webinars can showcase AMI’s expertise, attracting new leads.
Enhancing service offerings centers on increasing client lifetime value by assessing client needs and developing advanced service packages. Upselling and maintaining regular client communication ensures improved customer satisfaction. Lastly, scaling the team is essential to support this growth. By evaluating current roles and hiring new talent, AMI can reduce dependency on key individuals like Amy Matthews, while fostering a collaborative, inclusive company culture.
The strategies
⛳️ Strategy 1: Expand client base through strategic outreach and networking
- Identify top industries where AMI’s services can add significant value
- Develop targeted marketing campaigns tailored to these industries
- Attend industry conferences and networking events relevant to potential client industries
- Create strategic partnerships with complementary businesses to expand referrals
- Leverage LinkedIn and other professional networks to connect with decision makers
- Offer free, high-value webinars to showcase expertise and attract new leads
- Implement a referral program to incentivise existing clients to refer new business
- Participate in online business communities and forums to increase visibility
- Cultivate relationships with influencers in target industries
- Monitor KPIs and client acquisition cost to refine outreach strategies
⛳️ Strategy 2: Enhance service offerings and increase client lifetime value
- Conduct a needs assessment to identify additional services clients may value
- Develop advanced tier packages for existing service lines offering added benefits
- Create bundled service packages that encourage clients to engage in long-term contracts
- Implement a customer feedback loop to continuously improve service offerings
- Develop upselling and cross-selling strategies for existing clients
- Design a comprehensive client onboarding process that highlights all service capabilities
- Initiate a client advisory board to involve clients in product/service development
- Develop case studies that demonstrate successful long-term client outcomes
- Focus on consistent follow-ups and regular check-ins to maintain client relationships
- Monitor client churn rates and adjust strategies to enhance retention
⛳️ Strategy 3: Scale the team to support growth and reduce reliance on Amy Matthews
- Evaluate current team roles and responsibilities to identify gaps
- Create job descriptions for new roles critical to supporting growth initiatives
- Implement a hiring plan to recruit skilled professionals aligned with company culture
- Develop a comprehensive onboarding programme to integrate new hires effectively
- Establish a mentorship scheme to facilitate knowledge transfer from existing staff
- Empower team members with ownership of projects to foster responsibility
- Implement regular team training and development sessions to improve skills
- Encourage an open feedback culture to keep team morale high
- Leverage virtual assistants or contractors for non-core activities
- Set clear, measurable goals for individual and team performance
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
