By industry

Ecommerce strategy examples

Ecommerce strategies focus on conversion, repeat purchase, margin and fulfillment. Each of these 5 examples is a finished strategy with its context, the sections that document needs, and measurable priorities.

Ecommerce
Content strategy example for an online cycling retailer
Move the content team from covering the sport to helping riders choose, fit and maintain what they buy, lifting product page conversion and repeat orders while cutting returns for fit.
Priorities
1. Make the top 2,000 product pages answer the buyer
2. Cut returns caused by size and fit
3. Bring bike buyers back within 90 days
View template 4 priorities · 9 outcomes
Ecommerce
Marketing strategy example for a direct-to-consumer bedding brand
Reach $28 million in revenue with a first order that makes money, by winning full-price buyers and earning their second purchase within 90 days.
Priorities
1. Acquire customers at full price
2. Win the second order within 90 days
3. Build acquisition channels beyond paid social
View template 4 priorities · 11 outcomes
Ecommerce
Product strategy example for an online cycling parts retailer
Be the store where a home mechanic knows a part fits before buying it, and grow sales from $24M to $27M on the same paid traffic.
Priorities
1. Show every shopper what fits their bike
2. Fix checkout on phones
3. Bring buyers back for wear parts
View template 4 priorities · 11 outcomes
Ecommerce
SEO strategy example for an online appliance parts retailer
Have one strong page for every part and model family we sell, so organic search earns $6.3 million a month and growth no longer depends on raising paid spend.
Priorities
1. Give every part and model family a single page
2. Beat marketplace listings on part and model searches
3. Lead repair help readers to the right part
View template 5 priorities · 13 outcomes
Ecommerce
Social media strategy example for an online cookware brand
Make social pay for itself on the first order, and make it the reason a first-time buyer comes back for a second piece.
Priorities
1. Stop buying first orders at a loss
2. Build a creator bench we hold the rights to
3. Bring first-time buyers back for a second piece
View template 4 priorities · 10 outcomes

Content strategy example for an online cycling retailer

Marketing strategy example for a direct-to-consumer bedding brand

Product strategy example for an online cycling parts retailer

SEO strategy example for an online appliance parts retailer

Social media strategy example for an online cookware brand