The strategy focuses on promoting the newly launched Motlopi coffee to increase brand visibility and boost sales. One approach is leveraging social media by creating visually appealing posts, engaging with followers, and collaborating with influencers. Examples include using Instagram and Facebook stories for behind-the-scenes content and running competitions to involve the audience actively.
Another aspect of the strategy is hosting tasting events at local cafes, allowing potential customers to experience the unique flavor of Motlopi coffee. This includes offering sample sizes, educational content, and special event discounts to encourage purchases.
Additionally, collaborating with local businesses ensures Motlopi coffee reaches a broader market. This involves offering initial discounts, providing staff training, and organizing joint promotions to benefit both parties. Tracking performance helps refine these strategies for better results.
The strategies
⛳️ Strategy 1: Leverage social media
- Create visually appealing posts showcasing the motlopi coffee and its unique benefits
- Develop a content calendar to maintain regular posting across all platforms
- Engage with followers by responding to comments and messages promptly
- Run targeted social media ads to reach a broader audience
- Collaborate with influencers or bloggers to promote motlopi coffee
- Utilise Instagram and Facebook stories for behind-the-scenes content
- Create a branded hashtag for customers to share their experiences
- Conduct social media competitions or giveaways featuring motlopi coffee
- Utilise Instagram Reels or TikTok to create engaging short videos
- Analyse social media performance data to refine strategies
⛳️ Strategy 2: Host tasting events
- Partner with local cafes or venues to host tasting events
- Develop an appealing event invitation and promote it through email and social media
- Prepare sample-sized motlopi coffee servings for guests
- Provide educational materials about motlopi coffee's origins and benefits
- Offer special event discounts or promotions for attendees
- Gather attendee feedback through surveys or comment cards
- Share event highlights and attendee testimonials on social media
- Ensure staff are knowledgeable and ready to answer questions
- Follow up with attendees post-event via email with a thank-you note
- Analyse event attendance and sales data to measure success
⛳️ Strategy 3: Collaborate with local businesses
- Identify potential local businesses or cafes interested in carrying motlopi coffee
- Create a compelling business pitch highlighting the benefits of selling motlopi coffee
- Arrange meetings or calls with decision-makers at target businesses
- Offer free samples or discount rates for initial orders
- Develop attractive point-of-sale materials for partner businesses
- Feature partner businesses on your social media and website
- Provide ongoing training and support for partner staff
- Organise joint promotions or events with partner businesses
- Regularly check in with partners to gather feedback and address issues
- Assess partnership performance periodically and make improvements
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
