This strategy focuses on boosting a school's development by attracting more students, enhancing partnerships, and improving brand recognition. To increase enrolment, the plan involves developing targeted marketing tactics, hosting open days, and leveraging social media to reach prospective students and parents. For example, offering scholarships or early bird discounts can entice new students. Additionally, working with alumni to create referral programs can add credibility and increase enrolment numbers.
Enhancing partnerships is another critical aspect. The school plans to identify strategic partners, host networking events, and develop joint programs, which can provide additional resources and innovative learning opportunities for students. This collaboration can help in broadening the school's reach, as well as offering new curricular insights from industry professionals.
Improving brand recognition involves redesigning the school's website, engaging in public relations activities, and participating in community events. Consistent branding across all materials ensures a cohesive message. By engaging storytelling in social media and optimizing search engine presence, the school can effectively capture attention and emotionally connect with its audience, enhancing its image and reputation.
The strategies
⛳️ Strategy 1: Increase enrolment
- Develop a comprehensive marketing plan targeting prospective students and parents
- Host open days and tours to showcase the school's facilities and programmes
- Leverage social media channels to reach a wider audience
- Engage with alumni to create referral programmes and testimonials
- Offer early bird discounts or scholarships to attract new students
- Attend local educational fairs and events to create visibility
- Collaborate with educational influencers for reach and credibility
- Create engaging video content that highlights the school's strengths
- Utilise email marketing campaigns to communicate with prospective families
- Develop partnerships with feeder schools to create a direct pipeline
⛳️ Strategy 2: Enhance partnerships
- Identify potential local and international partners that align with the school's vision
- Organise regular meetings and networking events to foster relationships
- Establish joint programmes or events to leverage partner resources
- Develop memorandums of understanding with partners for clear expectations
- Create a regular newsletter to keep partners informed of school activities
- Offer partner recognition opportunities within school communications
- Conduct annual evaluations to assess the effectiveness of partnerships
- Engage partners in the curriculum development to provide real-world insights
- Utilize partner testimonials in school marketing initiatives
- Host partner appreciation events to solidify relationships
⛳️ Strategy 3: Improve brand recognition
- Redesign the school's website for improved user experience
- Implement consistent branding across all communication materials
- Engage in public relations activities to gain media coverage
- Participate in community events to increase local presence
- Develop a brand ambassador programme with enthusiastic parents and students
- Create and distribute promotional materials that highlight the school's unique offerings
- Regularly update the school's blog with content showcasing achievements
- Utilise search engine optimisation (SEO) to increase online visibility
- Engage in storytelling through social media to connect emotionally with the audience
- Launch a rebranding campaign if necessary, to refresh and modernise the school's image
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
